Product details

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Published by: Harvard Business Publishing
Originally published in: 1990
Version: 18 November 1991
Length: 17 pages
Data source: Field research

Abstract

Explores how the human resource function at Apple Computer can best support the company's strategy. Analyzes the culture and morale at Apple. Apple has a very unique culture. Moreover, morale within the company is at a low. The culture is powerful in aiding the company in certain ways, and also a substantial hindrance to progress. Designed to study how Apple tries to keep what is good and change what is bad about the culture.
Location:
Industry:
Size:
Fortune 500, 12,500 employees
Other setting(s):
1976-1990

About

Abstract

Explores how the human resource function at Apple Computer can best support the company's strategy. Analyzes the culture and morale at Apple. Apple has a very unique culture. Moreover, morale within the company is at a low. The culture is powerful in aiding the company in certain ways, and also a substantial hindrance to progress. Designed to study how Apple tries to keep what is good and change what is bad about the culture.

Settings

Location:
Industry:
Size:
Fortune 500, 12,500 employees
Other setting(s):
1976-1990

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