Product details

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Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 2000
Version: 12 December 2000
Length: 9 pages
Data source: Published sources
Notes: This case is available only in hard copy format

Abstract

Chairman and CEO M Douglas Ivester stumbles when he tells a Brazilian newsmagazine about a new Coke vending machine that can automatically raise prices in hot weather. Reaction around the world is swift and negative.
Size:
USD19 billion revenues, 30,000 employees
Other setting(s):
1999

About

Abstract

Chairman and CEO M Douglas Ivester stumbles when he tells a Brazilian newsmagazine about a new Coke vending machine that can automatically raise prices in hot weather. Reaction around the world is swift and negative.

Settings

Size:
USD19 billion revenues, 30,000 employees
Other setting(s):
1999

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