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Reference no. 9-500-071
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2000
Version: 03 November 2003
Length: 10 pages
Data source: Generalised experience
Topics: Pricing
Share a link: https://casecent.re/p/62636
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Abstract

Presents a framework for determining prices for products and services in concert with the value provided to customers. Discusses methodologies for estimating customer value.
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Abstract

Presents a framework for determining prices for products and services in concert with the value provided to customers. Discusses methodologies for estimating customer value.

Related

Sorry, this product has no related items.