More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Management article
-
Reference no. SMR4441
Authors: - Various (Massachusetts Institute of Technology)
Published by: MIT Sloan School of Management
Published in: "MIT Sloan Management Review", 2003
Length: 9 pages
Share a link: https://casecent.re/p/6264
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

Articles include: (1) The Flattening Corporation; (2) Promotions and the Bottom Line; (3) Do ES Packages Drive Convergence?; (4) Tapping into Association Marketing; (5) Rates of Takeoff in Europe; and (6) Selling Product vs Selling Customers?
Sorry, this product has no related items.

About

Abstract

Articles include: (1) The Flattening Corporation; (2) Promotions and the Bottom Line; (3) Do ES Packages Drive Convergence?; (4) Tapping into Association Marketing; (5) Rates of Takeoff in Europe; and (6) Selling Product vs Selling Customers?

Related

Sorry, this product has no related items.