Product details

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Case
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Reference no. 9-504-057
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 27 January 2004
Length: 30 pages
Data source: Field research

Abstract

Can 7-Eleven United States replicate the successful experience of 7-Eleven (Japan) in selling fresh foods through convenience stores? Describes the Japanese system and shows the steps the company is taking to try to achieve the same success in the United States.
Size:
USD10 billion revenues
Other setting(s):
2003

About

Abstract

Can 7-Eleven United States replicate the successful experience of 7-Eleven (Japan) in selling fresh foods through convenience stores? Describes the Japanese system and shows the steps the company is taking to try to achieve the same success in the United States.

Settings

Size:
USD10 billion revenues
Other setting(s):
2003

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