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Compact case
Supplement
-
Reference no. 9-505-026
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Anita Elberse (Harvard Business School); Anna Harrington (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2004
Version: 08 February 2010
Length: 4 pages
Data source: Published sources
Topics: Decision making; Journalists; Religion and business; Advertising; Distribution; Marketing strategy; New product marketing; Marketing campaigns; Audiences; Religious beliefs
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Abstract

Supplements the (A) case.
Teaching note
-
Reference no. 5-511-061
Subject category: Marketing
Authors: Anita Elberse (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 9 March 2011
Length: 15 pages
Data source: Published sources
View full details
Case
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Reference no. 9-505-025
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Anita Elberse (Harvard Business School); Anna Harrington (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2004
Version: 08 February 2010
Length: 17 pages
Data source: Published sources
Topics: Decision making; Journalists; Religion and business; Advertising; Distribution; Marketing strategy; New product marketing; Marketing campaigns; Audiences; Religious beliefs
View full details
Case
-
Reference no. 9-509-S28
Spanish language
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Anita Elberse (Harvard Business School); Anna Harrington (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 08 February 2010
Revision date: 26-Apr-2019
Length: 19 pages
Data source: Published sources
Topics: Decision making; Journalists; Religion and business; Advertising; Distribution; Marketing strategy; New product marketing; Marketing campaigns; Audiences; Religious beliefs
View full details

About

Abstract

Supplements the (A) case.

Related

Teaching note
-
Reference no. 5-511-061
Subject category: Marketing
Authors: Anita Elberse (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 9 March 2011
Length: 15 pages
Data source: Published sources
View full details
Case
-
Reference no. 9-505-025
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Anita Elberse (Harvard Business School); Anna Harrington (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2004
Version: 08 February 2010
Length: 17 pages
Data source: Published sources
Topics: Decision making; Journalists; Religion and business; Advertising; Distribution; Marketing strategy; New product marketing; Marketing campaigns; Audiences; Religious beliefs
View full details
Case
-
Reference no. 9-509-S28
Spanish language
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Anita Elberse (Harvard Business School); Anna Harrington (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 08 February 2010
Revision date: 26-Apr-2019
Length: 19 pages
Data source: Published sources
Topics: Decision making; Journalists; Religion and business; Advertising; Distribution; Marketing strategy; New product marketing; Marketing campaigns; Audiences; Religious beliefs
View full details