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Note
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Reference no. 9-579-055
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 1 October 1978
Length: 7 pages
Data source: Generalised experience

Abstract

Introductory note on the concept of market segmentation and its processes.

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Abstract

Introductory note on the concept of market segmentation and its processes.

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