Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 30 April 1984
Length: 16 pages
Data source: Field research
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Abstract
Gold Toe has an exclusive distribution policy. Its men''s socks are sold only through one department store per city. Executives are trying to decide whether, and how, to widen distribution and to determine what impact broader distribution would have on the nature of the business. Key teaching issues: distribution channel management; links between distribution strategy, competitive strategy, and cost structure; nature and replicability of branding; and the appropriateness of high-profit goal in face of increasing competition.
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 20 September 1984
Length: 8 pages
Data source: Field research
Spanish language
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 9 August 2002
Length: 19 pages
Data source: Field research
About
Abstract
Gold Toe has an exclusive distribution policy. Its men''s socks are sold only through one department store per city. Executives are trying to decide whether, and how, to widen distribution and to determine what impact broader distribution would have on the nature of the business. Key teaching issues: distribution channel management; links between distribution strategy, competitive strategy, and cost structure; nature and replicability of branding; and the appropriateness of high-profit goal in face of increasing competition.
Related
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 20 September 1984
Length: 8 pages
Data source: Field research
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 9 August 2002
Length: 19 pages
Data source: Field research