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Reference no. 9-583-009
Subject category: Marketing
Authors: George S Yip (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1982
Length: 2 pages
Topics: Consumer marketing; Health; Market research; New product marketing; Pharmaceuticals; Product development
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Abstract

Provides a blank five-year profit-and-loss statement for students to complete.
Teaching note
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Reference no. 5-585-109
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1985
Version: 29 November 1985
Length: 46 pages
Data source: Field research
View full details
Supplement
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Reference no. 9-509-S21
Spanish language
Subject category: Marketing
Authors: George S Yip (London Business School (LBS)); Judith Williams (Crewe & Alsager College of H E)
Published by: Harvard Business Publishing
Originally published in: 1981
Version: 1 August 1985
Revision date: 10-May-2019
Length: 18 pages
Data source: Field research
Topics: Market research; Consumer marketing; Product development; New product marketing; Health; Product positioning
View full details
Supplement
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Reference no. 9-582-042
Subject category: Marketing
Authors: George S Yip (London Business School (LBS)); Judith Williams (Crewe & Alsager College of H E)
Published by: Harvard Business Publishing
Originally published in: 1985
Version: 1 August 1985
Length: 18 pages
Data source: Field research
Topics: Market research; Consumer marketing; Product development; New product marketing; Health; Product positioning
View full details
Supplement
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Reference no. 9-589-008
Subject category: Marketing
Authors: Thomas Kosnik (School of Engineering, Stanford University)
Published by: Harvard Business Publishing
Originally published in: 1988
Version: 8 September 1988
Length: 23 pages
Data source: Field research
Topics: Market research; Consumer marketing; Product development; New product marketing; Health; Product positioning
View full details

About

Abstract

Provides a blank five-year profit-and-loss statement for students to complete.

Related

Teaching note
-
Reference no. 5-585-109
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1985
Version: 29 November 1985
Length: 46 pages
Data source: Field research
View full details
Supplement
-
Reference no. 9-509-S21
Spanish language
Subject category: Marketing
Authors: George S Yip (London Business School (LBS)); Judith Williams (Crewe & Alsager College of H E)
Published by: Harvard Business Publishing
Originally published in: 1981
Version: 1 August 1985
Revision date: 10-May-2019
Length: 18 pages
Data source: Field research
Topics: Market research; Consumer marketing; Product development; New product marketing; Health; Product positioning
View full details
Supplement
-
Reference no. 9-582-042
Subject category: Marketing
Authors: George S Yip (London Business School (LBS)); Judith Williams (Crewe & Alsager College of H E)
Published by: Harvard Business Publishing
Originally published in: 1985
Version: 1 August 1985
Length: 18 pages
Data source: Field research
Topics: Market research; Consumer marketing; Product development; New product marketing; Health; Product positioning
View full details
Supplement
-
Reference no. 9-589-008
Subject category: Marketing
Authors: Thomas Kosnik (School of Engineering, Stanford University)
Published by: Harvard Business Publishing
Originally published in: 1988
Version: 8 September 1988
Length: 23 pages
Data source: Field research
Topics: Market research; Consumer marketing; Product development; New product marketing; Health; Product positioning
View full details