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Compact case
Supplement
-
Reference no. 9-586-146
Subject category: Marketing
Authors: Thomas V Bonoma (Harvard Business School); Shirley M Spence (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1986
Version: 20 May 1986
Length: 1 pages
Data source: Field research
Topics: Advertising; Advertising campaigns; Consumer marketing; Marketing implementation; Marketing management; Product management
Share a link: https://casecent.re/p/62657
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Abstract

Provides an overview of the two-part video: (1) bake-off participant interviews with managers from Gillette and its advertising agency for Dry Idea; and (2) creative presentations by the two bake-off competitors.
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Abstract

Provides an overview of the two-part video: (1) bake-off participant interviews with managers from Gillette and its advertising agency for Dry Idea; and (2) creative presentations by the two bake-off competitors.

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Sorry, this product has no related items.