More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 9-593-113
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Afroze Mohammed (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 29 December 1994
Length: 21 pages
Data source: Field research
Topics: International marketing; Joint ventures; Negotiation; Developing countries
Share a link: https://casecent.re/p/62659
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

Considers a Pakistani company's decision to conduct a joint venture with a foreign multinational. In 1987, Milkpak Ltd. had successfully developed a market for sterilized milk and wanted to produce other value- added food products. The company was evaluating the best means for increasing its success in the Pakistani market and conducted negotiations with alternative joint venture partners.
Location:
Pakistan
Industry:
Milk processing
Size:
USD20 million revenues
Other setting(s):
1987
Teaching note
-
Reference no. 5-595-066
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 4 January 1995
Length: 7 pages
View full details

About

Abstract

Considers a Pakistani company's decision to conduct a joint venture with a foreign multinational. In 1987, Milkpak Ltd. had successfully developed a market for sterilized milk and wanted to produce other value- added food products. The company was evaluating the best means for increasing its success in the Pakistani market and conducted negotiations with alternative joint venture partners.

Settings

Location:
Pakistan
Industry:
Milk processing
Size:
USD20 million revenues
Other setting(s):
1987

Related

Teaching note
-
Reference no. 5-595-066
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 4 January 1995
Length: 7 pages
View full details