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Compact case
Supplement
-
Reference no. 9-595-059
Subject category: Human Resource Management / Organisational Behaviour
Authors: Stephen A Greyser (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 17 January 1995
Length: 4 pages
Data source: Published sources
Topics: Crisis management; Brands
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Abstract

Supplements the (A) case
Teaching note
-
Reference no. 5-595-089
Subject category: Marketing
Authors: Stephen A Greyser (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 4 March 1995
Length: 7 pages
View full details
Compact case
Case
-
Reference no. 9-595-058
Subject category: Human Resource Management / Organisational Behaviour
Authors: Stephen A Greyser (Harvard Business School); Norman Klein (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1994
Length: 3 pages
Data source: Published sources
Topics: Crisis management; Brands
View full details

About

Abstract

Supplements the (A) case

Related

Teaching note
-
Reference no. 5-595-089
Subject category: Marketing
Authors: Stephen A Greyser (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 4 March 1995
Length: 7 pages
View full details
Compact case
Case
-
Reference no. 9-595-058
Subject category: Human Resource Management / Organisational Behaviour
Authors: Stephen A Greyser (Harvard Business School); Norman Klein (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1994
Length: 3 pages
Data source: Published sources
Topics: Crisis management; Brands
View full details