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Case
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Reference no. 9-603-096
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 08 September 2005

Abstract

Taught in the second module of a course on Managing Service Operations, which addresses the design of sustainable service models (9-606-031). Describes the complex operations of the cruise industry. Positioned between luxury cruise lines and mass market lines, Celebrity struggles to find ways to create customer loyalty and increase profitability.
Location:
Size:
USD13.49 billion revenues, 200 employees
Other setting(s):
2003

About

Abstract

Taught in the second module of a course on Managing Service Operations, which addresses the design of sustainable service models (9-606-031). Describes the complex operations of the cruise industry. Positioned between luxury cruise lines and mass market lines, Celebrity struggles to find ways to create customer loyalty and increase profitability.

Settings

Location:
Size:
USD13.49 billion revenues, 200 employees
Other setting(s):
2003

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