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Prize winner
Case
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Reference no. 9-700-115
Subject category: Strategy and General Management
Authors: Jan W Rivkin (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2000
Version: 21 November 2007
Length: 8 pages
Data source: Field research
Topics: Cost analysis; Industry analysis; Market entry; Competition
Share a link: https://casecent.re/p/62687
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Abstract

In April 1986, the Ryan brothers announce that their fledging Irish airline Ryanair, will soon commence service between Dublin and London. For the first time, Ryanair will face formidable competitors such as Aer Lingus and British Airways on a major route. Students are asked to assess Ryanair's entry and anticipate the response of incumbent carriers.
Location:
Ireland
Industry:
Airlines
Size:
10 employees
Other setting(s):
1986
Teaching note
-
Reference no. 5-701-090
Subject category: Strategy and General Management
Authors: Jan W Rivkin (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2001
Version: 12 March 2006
Length: 24 pages
Data source: Field research
View full details
Case
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Reference no. 9-704-S09
Spanish language
Subject category: Strategy and General Management
Authors: Jan W Rivkin (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 23 October 2000
Length: 9 pages
Data source: Field research
Topics: Competitive strategy; Industry analysis; Pricing strategy; Market entry
View full details
Supplement
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Reference no. 8557
Subject category: Strategy and General Management
Authors: Jan W Rivkin (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2021
Version: 12 August 2021
Length: 6 pages
Data source: Field research
Topics: Competitive strategy; Corporate strategy; Industry analysis
View full details
Compact case
Supplement
-
Reference no. 9-700-116
Subject category: Strategy and General Management
Authors: Jan W Rivkin (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2000
Version: 23 October 2000
Length: 4 pages
Data source: Field research
Topics: Cost analysis; Industry analysis; Market entry; Competition
View full details
Supplement
-
Reference no. 9-700-117
Subject category: Strategy and General Management
Authors: Jan W Rivkin (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2000
Version: 13 March 2006
Length: 19 pages
Data source: Field research
Topics: Cost analysis; Market entry; Competition; Industry analysis
View full details

About

Abstract

In April 1986, the Ryan brothers announce that their fledging Irish airline Ryanair, will soon commence service between Dublin and London. For the first time, Ryanair will face formidable competitors such as Aer Lingus and British Airways on a major route. Students are asked to assess Ryanair's entry and anticipate the response of incumbent carriers.

Settings

Location:
Ireland
Industry:
Airlines
Size:
10 employees
Other setting(s):
1986

Related

Teaching note
-
Reference no. 5-701-090
Subject category: Strategy and General Management
Authors: Jan W Rivkin (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2001
Version: 12 March 2006
Length: 24 pages
Data source: Field research
View full details
Case
-
Reference no. 9-704-S09
Spanish language
Subject category: Strategy and General Management
Authors: Jan W Rivkin (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 23 October 2000
Length: 9 pages
Data source: Field research
Topics: Competitive strategy; Industry analysis; Pricing strategy; Market entry
View full details
Supplement
-
Reference no. 8557
Subject category: Strategy and General Management
Authors: Jan W Rivkin (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2021
Version: 12 August 2021
Length: 6 pages
Data source: Field research
Topics: Competitive strategy; Corporate strategy; Industry analysis
View full details
Compact case
Supplement
-
Reference no. 9-700-116
Subject category: Strategy and General Management
Authors: Jan W Rivkin (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2000
Version: 23 October 2000
Length: 4 pages
Data source: Field research
Topics: Cost analysis; Industry analysis; Market entry; Competition
View full details
Supplement
-
Reference no. 9-700-117
Subject category: Strategy and General Management
Authors: Jan W Rivkin (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2000
Version: 13 March 2006
Length: 19 pages
Data source: Field research
Topics: Cost analysis; Market entry; Competition; Industry analysis
View full details
Awards, prizes & competitions
The Case Centre classic case - Strategy and General Management