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Prize winner
Case
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Reference no. 9-798-063
Subject category: Strategy and General Management
Authors: Pankaj Ghemawat (Harvard Business School); Bret Baird (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 16 March 2004
Length: 19 pages
Data source: Published sources
Topics: Internet; Competition
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Abstract

Describes the attempt of a traditional retailer, Barnes & Noble, to counter the challenges posed by an Internet-based start-up, Amazon.com.
Location:
United States
Industries:
Internet services; Book publishing; e-Commerce
Size:
USD2 billion revenues, 20,000 employees
Other setting(s):
1996-1997
Teaching note
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Reference no. 5-798-119
Subject category: Strategy and General Management
Authors: Bret Baird (Harvard Business School); Pankaj Ghemawat (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1998
Length: 15 pages
View full details
Case
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Reference no. 9-703-S47
Spanish language
Subject category: Strategy and General Management
Authors: Pankaj Ghemawat (Harvard Business School); Bret Baird (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 28 April 2000
Length: 28 pages
Data source: Published sources
Topics: Internet; Competition
View full details
Compact case
Supplement
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Reference no. 9-705-492
Subject category: Strategy and General Management
Authors: Pankaj Ghemawat (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 13 January 2006
Length: 5 pages
Data source: Published sources
Topics: Internet; Competition
View full details

About

Abstract

Describes the attempt of a traditional retailer, Barnes & Noble, to counter the challenges posed by an Internet-based start-up, Amazon.com.

Settings

Location:
United States
Industries:
Internet services; Book publishing; e-Commerce
Size:
USD2 billion revenues, 20,000 employees
Other setting(s):
1996-1997

Related

Teaching note
-
Reference no. 5-798-119
Subject category: Strategy and General Management
Authors: Bret Baird (Harvard Business School); Pankaj Ghemawat (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1998
Length: 15 pages
View full details
Case
-
Reference no. 9-703-S47
Spanish language
Subject category: Strategy and General Management
Authors: Pankaj Ghemawat (Harvard Business School); Bret Baird (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 28 April 2000
Length: 28 pages
Data source: Published sources
Topics: Internet; Competition
View full details
Compact case
Supplement
-
Reference no. 9-705-492
Subject category: Strategy and General Management
Authors: Pankaj Ghemawat (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 13 January 2006
Length: 5 pages
Data source: Published sources
Topics: Internet; Competition
View full details
Awards, prizes & competitions