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Reference no. 9-803-036
Subject category: Entrepreneurship
Authors: Joseph B Lassiter III (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2002
Version: 15 August 2007
Length: 16 pages
Data source: Generalised experience
Topics: Entrepreneurial finance; Entrepreneurial management; Marketing management; Product development
Share a link: https://casecent.re/p/62722
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Abstract

Describes entrepreneurial marketing as both a mindset and a process. Draws on some 30 business field cases and some 300 student projects that provide insight into what managers do in high-potential settings.
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Abstract

Describes entrepreneurial marketing as both a mindset and a process. Draws on some 30 business field cases and some 300 student projects that provide insight into what managers do in high-potential settings.

Related

Sorry, this product has no related items.