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Prize winner
Case
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Reference no. 9-803-096
Subject category: Entrepreneurship
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 9 May 2005
Notes: Customers will need to be registered on the Harvard Business Publishing website in order to view the video. http://cb.hbsp.harvard.edu/cb/search/9-803-096?Ntk=HEMainSearch&N=0

Abstract

This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Zipcar is a start-up organized around the idea of 'sharing' car usage via a membership organization. This case describes several iterations of the Zipcar business model and financial plan. These iterations include a very early version and a version developed just prior to the launch of the business, as well as data from the first few months of operations. Students are called on to analyze the underlying economics and business model for the venture and to discover how these assumptions are holding up as the business is actually rolled out.

Time period

The events covered by this case took place in 1999-2000.

Geographical setting

Region:
Americas
Country:
United States
Location:
Massachusetts

Featured company

Zipcar
Employees:
2-10
Turnover:
USD 1 million
Industry:
Car & truck rental

Featured protagonist

  • Robin Chase (male), CEO

About

Abstract

This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Zipcar is a start-up organized around the idea of 'sharing' car usage via a membership organization. This case describes several iterations of the Zipcar business model and financial plan. These iterations include a very early version and a version developed just prior to the launch of the business, as well as data from the first few months of operations. Students are called on to analyze the underlying economics and business model for the venture and to discover how these assumptions are holding up as the business is actually rolled out.

Settings

Time period

The events covered by this case took place in 1999-2000.

Geographical setting

Region:
Americas
Country:
United States
Location:
Massachusetts

Featured company

Zipcar
Employees:
2-10
Turnover:
USD 1 million
Industry:
Car & truck rental

Featured protagonist

  • Robin Chase (male), CEO

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