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Case
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Reference no. 9A94A003
Subject category: Marketing
Authors: John R Kennedy (Ivey Business School, Western University); Carol Steer (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 1994
Version: 2001-12-06
Length: 6 pages
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Abstract

Supplement for the A case.
Teaching note
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Reference no. 8A94A02
Subject category: Marketing
Authors: John R Kennedy (Ivey Business School, Western University); Carol Steer (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 1994
Version: 2002-09-06
Length: 11 pages
Data source: Field research
View full details
Case
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Reference no. 9A94A002
Subject category: Marketing
Authors: John R Kennedy (Ivey Business School, Western University); Carol Steer (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 1994
Version: 2000-02-07
Length: 12 pages
Data source: Field research
Topics: Marketing management; Advertising strategy; Advertising effectiveness
View full details
Supporting video
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Reference no. 7A94A002
Subject category: Marketing
Authors: John R Kennedy (Ivey Business School, Western University); Carol Steer (Ivey Publishing, Western University)
Published by: Ivey Publishing
Published in: 1994
Length: 3 minutes
Data source: Field research
Topics: Marketing management; Advertising strategy; Advertising effectiveness
Notes: File size 308.5MB. Click for more information.
View full details

About

Abstract

Supplement for the A case.

Related

Teaching note
-
Reference no. 8A94A02
Subject category: Marketing
Authors: John R Kennedy (Ivey Business School, Western University); Carol Steer (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 1994
Version: 2002-09-06
Length: 11 pages
Data source: Field research
View full details
Case
-
Reference no. 9A94A002
Subject category: Marketing
Authors: John R Kennedy (Ivey Business School, Western University); Carol Steer (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 1994
Version: 2000-02-07
Length: 12 pages
Data source: Field research
Topics: Marketing management; Advertising strategy; Advertising effectiveness
View full details
Supporting video
-
Reference no. 7A94A002
Subject category: Marketing
Authors: John R Kennedy (Ivey Business School, Western University); Carol Steer (Ivey Publishing, Western University)
Published by: Ivey Publishing
Published in: 1994
Length: 3 minutes
Data source: Field research
Topics: Marketing management; Advertising strategy; Advertising effectiveness
Notes: File size 308.5MB. Click for more information.
View full details