Spanish language
Subject category:
Marketing
Published by:
Asia Case Research Centre, The University of Hong Kong
Length: 23 pages
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Abstract
This is a Spanish translation of the case ''501-003-1''. In an attempt to provide an on-line payment mechanism for large-dollar cross-border transactions, TradeCard Inc, the company, developed TradeCard, considered to be the world''s first and only ''credit card'' for international trade that contains all the three ''C''s'' of a global trade transaction: credit, connectivity and compliance. The case provides a study on how to build a viable international electronic payment system for business-to-business e-commerce. The case looks into this new alternative on-line payment mechanism and how it is changing the international trade payment environment. The case focuses on how TradeCard Inc built TradeCard: its technical architecture capable of providing a seamless on-line settlement transaction and a secure electronic solution involving synchronisation of huge databases in an international transaction. This case also revolves around the marketing issue that TradeCard Inc is facing: how to build the network of players in international trade and aggregating the disparate services necessary onto the TradeCard system.
Location:
Other setting(s):
2000
Subject category:
Marketing
Published by:
Asia Case Research Centre, The University of Hong Kong
Length: 8 pages
Subject category:
Marketing
Published by:
Asia Case Research Centre, The University of Hong Kong
Length: 21 pages
About
Abstract
This is a Spanish translation of the case ''501-003-1''. In an attempt to provide an on-line payment mechanism for large-dollar cross-border transactions, TradeCard Inc, the company, developed TradeCard, considered to be the world''s first and only ''credit card'' for international trade that contains all the three ''C''s'' of a global trade transaction: credit, connectivity and compliance. The case provides a study on how to build a viable international electronic payment system for business-to-business e-commerce. The case looks into this new alternative on-line payment mechanism and how it is changing the international trade payment environment. The case focuses on how TradeCard Inc built TradeCard: its technical architecture capable of providing a seamless on-line settlement transaction and a secure electronic solution involving synchronisation of huge databases in an international transaction. This case also revolves around the marketing issue that TradeCard Inc is facing: how to build the network of players in international trade and aggregating the disparate services necessary onto the TradeCard system.
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Location:
Other setting(s):
2000
Related
Subject category:
Marketing
Published by:
Asia Case Research Centre, The University of Hong Kong
Length: 8 pages
Subject category:
Marketing
Published by:
Asia Case Research Centre, The University of Hong Kong
Length: 21 pages