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Case
-
Reference no. F195-002-1
French language
Subject category: Economics, Politics and Business Environment
Authors: Philippe Lasserre (INSEAD); Pierre Courbon (INSEAD)
Published by: INSEAD
Originally published in: 1995
Version: 07.2005
Length: 8 pages
Data source: Field research
Topics: Asia Pacific; International strategy; Entry strategy; Marketing in Asia; International services; Asia business
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Abstract

This is a French version. This is part of a case series. The case series analyses the entry of a European mass retailer in Asia.
Location:
Taiwan
Industries:
Distribution; Retailing; Hypermarkets
Teaching note
-
Reference no. 195-001-8
Subject category: Economics, Politics and Business Environment
Authors: Philippe Lasserre (INSEAD); Pierre Courbon (INSEAD)
Published by: INSEAD
Originally published in: 1995
Version: 05.2003
Length: 20 pages
Data source: Field research
View full details
Case
-
Reference no. 195-002-1
Subject category: Economics, Politics and Business Environment
Authors: Philippe Lasserre (INSEAD); Pierre Courbon (INSEAD)
Published by: INSEAD
Published in: 1995
Length: 8 pages
Data source: Field research
Topics: Asia Pacific; International strategy; Entry strategy; Marketing in Asia; International services; Asia business
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Case
-
Reference no. F195-001-1
French language
Subject category: Economics, Politics and Business Environment
Authors: Philippe Lasserre (INSEAD); Pierre Courbon (INSEAD)
Published by: INSEAD
Originally published in: 1995
Version: 07.2005
Length: 21 pages
Data source: Field research
Topics: Asia Pacific; International strategy; Entry strategy; Marketing in Asia; International services; Asia business
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Supporting video
-
Reference no. 195-001-3
Subject category: Economics, Politics and Business Environment
Authors: Philippe Lasserre (INSEAD); Pierre Courbon (INSEAD)
Published by: INSEAD
Published in: 1995
Length: 13 minutes
Data source: Field research
Topics: Asia Pacific; International strategy; Entry strategy; Marketing in Asia; International services; Asia business
Notes: File size 1.25GB. Click for more information.
View full details

About

Abstract

This is a French version. This is part of a case series. The case series analyses the entry of a European mass retailer in Asia.

Settings

Location:
Taiwan
Industries:
Distribution; Retailing; Hypermarkets

Related

Teaching note
-
Reference no. 195-001-8
Subject category: Economics, Politics and Business Environment
Authors: Philippe Lasserre (INSEAD); Pierre Courbon (INSEAD)
Published by: INSEAD
Originally published in: 1995
Version: 05.2003
Length: 20 pages
Data source: Field research
View full details
Case
-
Reference no. 195-002-1
Subject category: Economics, Politics and Business Environment
Authors: Philippe Lasserre (INSEAD); Pierre Courbon (INSEAD)
Published by: INSEAD
Published in: 1995
Length: 8 pages
Data source: Field research
Topics: Asia Pacific; International strategy; Entry strategy; Marketing in Asia; International services; Asia business
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Case
-
Reference no. F195-001-1
French language
Subject category: Economics, Politics and Business Environment
Authors: Philippe Lasserre (INSEAD); Pierre Courbon (INSEAD)
Published by: INSEAD
Originally published in: 1995
Version: 07.2005
Length: 21 pages
Data source: Field research
Topics: Asia Pacific; International strategy; Entry strategy; Marketing in Asia; International services; Asia business
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Supporting video
-
Reference no. 195-001-3
Subject category: Economics, Politics and Business Environment
Authors: Philippe Lasserre (INSEAD); Pierre Courbon (INSEAD)
Published by: INSEAD
Published in: 1995
Length: 13 minutes
Data source: Field research
Topics: Asia Pacific; International strategy; Entry strategy; Marketing in Asia; International services; Asia business
Notes: File size 1.25GB. Click for more information.
View full details