Product details

This is a French translation of ''390-037-1''. International acquisitions have become an extremely important vehicle for growth for multinational companies. A key task for many MNC managers is the planning of such acquisitions and the integration of acquired companies in a manner that enhances the company''s overall competitive advantage vis-a-vis other global, regional and national players. The case describes the white goods industry in Europe, the strategic complexity of a globalising industry, and the acquisition and later integration of Zanussi by Electrolux. It focuses around the central question, how do you manage acquisitions within an overall company strategy?