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Case
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Reference no. F393-007-1
French language
Published by: INSEAD
Originally published in: 1993
Version: 09.2005
Length: 20 pages
Data source: Field research

Abstract

This is a French version. The case describes the strategic, operational and organisational processes in Cartier, one of the most successful luxury product companies in the world. Creativity lies at the core of Cartier's strategy and the case focuses on how such creativity can be triggered and maintained in companies.
Location:
Industry:
Size:
USD1 billion in annual revenues
Other setting(s):
1991

About

Abstract

This is a French version. The case describes the strategic, operational and organisational processes in Cartier, one of the most successful luxury product companies in the world. Creativity lies at the core of Cartier's strategy and the case focuses on how such creativity can be triggered and maintained in companies.

Settings

Location:
Industry:
Size:
USD1 billion in annual revenues
Other setting(s):
1991

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