Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 09.2005
Length: 20 pages
Data source: Field research
Share a link:
https://casecent.re/p/62869
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
This is a French version. The case describes the strategic, operational and organisational processes in Cartier, one of the most successful luxury product companies in the world. Creativity lies at the core of Cartier's strategy and the case focuses on how such creativity can be triggered and maintained in companies.
Location:
Industry:
Size:
USD1 billion in annual revenues
Other setting(s):
1991
About
Abstract
This is a French version. The case describes the strategic, operational and organisational processes in Cartier, one of the most successful luxury product companies in the world. Creativity lies at the core of Cartier's strategy and the case focuses on how such creativity can be triggered and maintained in companies.
Settings
Location:
Industry:
Size:
USD1 billion in annual revenues
Other setting(s):
1991