Subject category:
Production and Operations Management
Published by:
INSEAD
Version: 07.98
Length: 24 pages
Data source: Field research
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https://casecent.re/p/62938
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Abstract
This is a French version. Mercedes-Benz and Swatch create a new company, MCC, to build a revolutionary car for cities: the Smart. They also have to invent a new form of organisation in the process.
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Abstract
This is a French version. Mercedes-Benz and Swatch create a new company, MCC, to build a revolutionary car for cities: the Smart. They also have to invent a new form of organisation in the process.