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Case
-
Reference no. GR402-005-1
Greek language
Authors: Ira V Blake
Published by: Cranfield School of Management
Published in: 2002

Abstract

This is a Greek translation of ''402-005-1''. The case focuses on a small affiliate of a large US multinational in the pharmaceutical industry. The New Zealand affiliate of Eli Lilly and Company Limited is experiencing changes in its marketplace. The affiliate needs to focus on improved service delivery and a greater ability to form profitable partnerships with customers and players. The recent patent expiry of its blockbuster product, Prozac, would halve the previous year''s sales. The scope of the change incorporates the planning and implementation of a new organisational structure to leverage sales and marketing to meet the new challenges. The case follows the New Zealand Human Resources Manager, Judy Snowdon, through the organisational change process.
Location:
Industry:
Size:
Global 38,000 employees, New Zealand 56 employees
Other setting(s):
1999

About

Abstract

This is a Greek translation of ''402-005-1''. The case focuses on a small affiliate of a large US multinational in the pharmaceutical industry. The New Zealand affiliate of Eli Lilly and Company Limited is experiencing changes in its marketplace. The affiliate needs to focus on improved service delivery and a greater ability to form profitable partnerships with customers and players. The recent patent expiry of its blockbuster product, Prozac, would halve the previous year''s sales. The scope of the change incorporates the planning and implementation of a new organisational structure to leverage sales and marketing to meet the new challenges. The case follows the New Zealand Human Resources Manager, Judy Snowdon, through the organisational change process.

Settings

Location:
Industry:
Size:
Global 38,000 employees, New Zealand 56 employees
Other setting(s):
1999

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