Preparing for the Google IPO: A Revolution in the Making?

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Prize winner

Case

Reference no. IMD-1-0216

Subject category: Finance, Accounting and Control

Authors: Didier Cossin (International Institute for Management Development (IMD)); Dinos Constantinou (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Originally published in: 2004

Version: 26.11.2004

Length: 29 pages

Data source: Published sources

Topics: IPO (initial public offering); Underpricing; Role of investment banks; On-line IPO auctions

Share a link: https://casecent.re/p/62948

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Abstract

In April 2004, Google announced that it was launching its long awaited IPO (initial public offering). The case looks at the unconventional auction format of the IPO of the world''s most popular search engine, the role of investment banks in the IPO process, and the implications for corporate governance and stock valuation of a dual-class share structure.

Location:

USA

Industry:

Web search engine

Size:

Value estimate USD30-50 billion, revenues 2003 USD962 million

Other setting(s):

Summer 2004