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Prize winner
Published by: Institute for Management Development (IMD)
Originally published in: 2004
Version: 26.11.2004
Length: 29 pages
Data source: Published sources

Abstract

In April 2004, Google announced that it was launching its long awaited IPO (initial public offering). The case looks at the unconventional auction format of the IPO of the world''s most popular search engine, the role of investment banks in the IPO process, and the implications for corporate governance and stock valuation of a dual-class share structure.
Location:
Industry:
Size:
Value estimate USD30-50 billion, revenues 2003 USD962 million
Other setting(s):
Summer 2004

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Abstract

In April 2004, Google announced that it was launching its long awaited IPO (initial public offering). The case looks at the unconventional auction format of the IPO of the world''s most popular search engine, the role of investment banks in the IPO process, and the implications for corporate governance and stock valuation of a dual-class share structure.

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Location:
Industry:
Size:
Value estimate USD30-50 billion, revenues 2003 USD962 million
Other setting(s):
Summer 2004

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