Subject category:
Economics, Politics and Business Environment
Published by:
International Institute for Management Development (IMD)
Version: 28.01.2005
Abstract
The case presents a company that faces a sustainability dilemma. Immaplast is confronted with potential health risks of old generation products, which - if confirmed and rising to public attention - may entail substantial business risk, even threatening the mid-term survival of the company. The case is written for undergraduate courses providing the basis of discussion for major concepts of sustainability.
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Abstract
The case presents a company that faces a sustainability dilemma. Immaplast is confronted with potential health risks of old generation products, which - if confirmed and rising to public attention - may entail substantial business risk, even threatening the mid-term survival of the company. The case is written for undergraduate courses providing the basis of discussion for major concepts of sustainability.