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Case
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Reference no. IMD-3-0540
Published by: International Institute for Management Development (IMD)
Originally published in: 1993
Version: 09.09.2003
Length: 16 pages
Data source: Field research

Abstract

This is the second of a two part case series (IMD-3-0540 and 393-151-1). A culture change initiative was begun four years ago at Trenton Foods, a manufacturing facility of Nestle, USA, as part of a strategy to assure long-term competitive advantage. Plant manager, John Brocke, reviews his efforts over the past four years in anticipation of an internal consulting team arriving to examine productivity improvements and cost reductions. Brocke grows increasingly uneasy as the consulting team''s recommendations concerning labour reductions and consolidations are presented. Company and employee history in this small, mid-western town figure largely in his concern that four years of trust and credibility may be threatened if not reversed. How does John Brocke communicate the concern for cost and efficiency - possible job reductions - without jeopardizing the embryonic culture he has worked so hard to achieve?
Location:
Industry:
Other setting(s):
June 1993

About

Abstract

This is the second of a two part case series (IMD-3-0540 and 393-151-1). A culture change initiative was begun four years ago at Trenton Foods, a manufacturing facility of Nestle, USA, as part of a strategy to assure long-term competitive advantage. Plant manager, John Brocke, reviews his efforts over the past four years in anticipation of an internal consulting team arriving to examine productivity improvements and cost reductions. Brocke grows increasingly uneasy as the consulting team''s recommendations concerning labour reductions and consolidations are presented. Company and employee history in this small, mid-western town figure largely in his concern that four years of trust and credibility may be threatened if not reversed. How does John Brocke communicate the concern for cost and efficiency - possible job reductions - without jeopardizing the embryonic culture he has worked so hard to achieve?

Settings

Location:
Industry:
Other setting(s):
June 1993

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