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Published by: International Institute for Management Development (IMD)
Originally published in: 1996
Version: 15.07.2003
Length: 16 pages
Data source: Field research

Abstract

This is the second of a four-case series (IMD-3-0644 to IMD-3-0647). Cases (B1) and (B2) describe the perspectives of Peugoet and Fiat respectively as they prepare to enter in a major negotiation regarding SEVELNORD''s manufacturing capacity and production plan. The two cases follow the same outline and differ primarily on a few critical data that generate the difference of perspective between the two parties. Participants only read the B case of the company they will represent in the negotiation. The participants are also provided with a financial model (an excel spreadsheet IMD-3-0645-S) to help them assess the profit implications of their decisions and compromises. The goal of this exercise is to make participants aware of the tradeoffs in alliances and the necessity to help the partner achieve a satisfactory performance in order to ensure the long term stability of the venture. Broader lessons can be drawn regarding negotiation techniques and tactics. Note: it is also possible to use only the (A) and (C) cases, skipping the negotiation exercise.
Industry:
Size:
FRF5 billion
Other setting(s):
1991

About

Abstract

This is the second of a four-case series (IMD-3-0644 to IMD-3-0647). Cases (B1) and (B2) describe the perspectives of Peugoet and Fiat respectively as they prepare to enter in a major negotiation regarding SEVELNORD''s manufacturing capacity and production plan. The two cases follow the same outline and differ primarily on a few critical data that generate the difference of perspective between the two parties. Participants only read the B case of the company they will represent in the negotiation. The participants are also provided with a financial model (an excel spreadsheet IMD-3-0645-S) to help them assess the profit implications of their decisions and compromises. The goal of this exercise is to make participants aware of the tradeoffs in alliances and the necessity to help the partner achieve a satisfactory performance in order to ensure the long term stability of the venture. Broader lessons can be drawn regarding negotiation techniques and tactics. Note: it is also possible to use only the (A) and (C) cases, skipping the negotiation exercise.

Settings

Industry:
Size:
FRF5 billion
Other setting(s):
1991

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