Product details

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Case
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Reference no. IMD-3-0859
Published by: Institute for Management Development (IMD)
Originally published in: 2000
Version: 11.02.2005
Length: 7 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.

Abstract

This is the first of a two-case series (IMD-3-0859 and IMD-3-0860). Hilti France has the challenge to increase their sales and profitability as part of Hilti''s strategy. They have three key market segments: upper, middle, lower. In the (A) case, the managing director must decide how to prioritise his opportunities.
Location:
Industry:
Size:
CHF2.2 billion
Other setting(s):
1996

About

Abstract

This is the first of a two-case series (IMD-3-0859 and IMD-3-0860). Hilti France has the challenge to increase their sales and profitability as part of Hilti''s strategy. They have three key market segments: upper, middle, lower. In the (A) case, the managing director must decide how to prioritise his opportunities.

Settings

Location:
Industry:
Size:
CHF2.2 billion
Other setting(s):
1996

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