Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 11.02.2005
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Abstract
This is the first of a two-case series (IMD-3-0859 and IMD-3-0860). Hilti France has the challenge to increase their sales and profitability as part of Hilti''s strategy. They have three key market segments: upper, middle, lower. In the (A) case, the managing director must decide how to prioritise his opportunities.
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 26.03.2002
Length: 15 pages
Data source: Field research
About
Abstract
This is the first of a two-case series (IMD-3-0859 and IMD-3-0860). Hilti France has the challenge to increase their sales and profitability as part of Hilti''s strategy. They have three key market segments: upper, middle, lower. In the (A) case, the managing director must decide how to prioritise his opportunities.
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Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 26.03.2002
Length: 15 pages
Data source: Field research