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Prize winner
Compact case
Case
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Reference no. IMD-3-1336
Authors: Peter Killing
Published by: Institute for Management Development (IMD)
Originally published in: 2003
Version: 02.03.2018
Revision date: 06-Apr-2018
Length: 4 pages
Data source: Field research

Abstract

This is part of a case series. This final case in the GLOBE series is set approximately 18 months after the B-case. The setting is a meeting of Nestle's market heads who are participating in a daylong event to bring them up to date on the progress of GLOBE. The morning has been difficult for Chris Johnson - full of criticism - and the question is how he should handle the afternoon.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Time period

The events covered by this case took place in 2001.

Geographical setting

Region:
Europe
Country:
Switzerland

Featured company

Nestlé

Featured protagonist

  • Chris Johnson (male), Deputy Executive Vice President

About

Abstract

This is part of a case series. This final case in the GLOBE series is set approximately 18 months after the B-case. The setting is a meeting of Nestle's market heads who are participating in a daylong event to bring them up to date on the progress of GLOBE. The morning has been difficult for Chris Johnson - full of criticism - and the question is how he should handle the afternoon.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2001.

Geographical setting

Region:
Europe
Country:
Switzerland

Featured company

Nestlé

Featured protagonist

  • Chris Johnson (male), Deputy Executive Vice President

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