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This is a leadership case based on the real-life example of a turnaround in the Swiss telecom industry. Within three years, TDC sunrise (sunrise) went from massive losses (equivalent to around 27% of sales) to respectable profit levels, a year earlier than initially anticipated. TDC, the Danish telephone incumbent, was pursuing a growth strategy. This was the largest foreign investment by any Danish company. The case describes the developments after Kim Frimer, sunrise''s CEO and President, was asked to ''fix'' sunrise. Frimer was a rising star within TDC ''who was thrown into this job and then had to deliver''. Although Frimer had an entrepreneurial background, as well as a good understanding of the industry, his capacity to move people to action is impressive. He and his team brought accountability, discipline and focus to the organisation, greatly enhanced processes and thereby improved productivity. They also seem to have been successful in pleasing customers and employees, as well as superiors in Copenhagen. A video ''IMD-4-0278-V'' is available to accompany this case.