Kirin Brewery Co, Ltd (D) - The Case Centre

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Compact case

Case

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Reference no. IMD-5-0629

Subject category: Marketing

Authors: Rebecca Chung (International Institute for Management Development (IMD)); Dominique Turpin (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Originally published in: 2004

Version: 03.05.2004

Length: 2 pages

Data source: Published sources

Topics: Marketing; Emergence of new market segment; Maturing of new market segments; Threat of regulatory change

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Abstract

This is the fourth of a four-case series (IMD-5-0626 to IMD-5-0629). This case describes what happened in the alcoholic beverages market in Japan between 1998 and 2003. This case raises the question of what lessons Kirin could draw from the past to improve its performance in the near future. A video ''IMD-5-0394-V'' is available to accompany the case series.

Location:

Industry:

Alcoholic beverages

Size:

JPY31 billion

Other setting(s):

1998-2003

About

Abstract

This is the fourth of a four-case series (IMD-5-0626 to IMD-5-0629). This case describes what happened in the alcoholic beverages market in Japan between 1998 and 2003. This case raises the question of what lessons Kirin could draw from the past to improve its performance in the near future. A video ''IMD-5-0394-V'' is available to accompany the case series.

Settings

Location:

Industry:

Alcoholic beverages

Size:

JPY31 billion

Other setting(s):

1998-2003

Related

Teaching note

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Reference no. IMD-5-0626-T

Subject category: Marketing

Authors: Dominique Turpin (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Originally published in: 2005

Version: 10.02.2005

Length: 14 pages

Data source: Field research

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Case

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Reference no. IMD-5-0394

Subject category: Marketing

Authors: Christopher H Lovelock (International Institute for Management Development (IMD)); Joyce Miller (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Originally published in: 1992

Version: 27.12.2002

Length: 23 pages

Data source: Field research

Topics: New products; Competitive strategy; Advertising

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Case

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Reference no. IMD-5-0626

Subject category: Marketing

Authors: Dominique Turpin (International Institute for Management Development (IMD)); Joyce Miller (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Originally published in: 1990

Version: 03.05.2004

Revision date: 12-Jul-2016

Length: 25 pages

Data source: Field research

Topics: Marketing; Industry analysis

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Case

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Reference no. IMD-5-0627

Subject category: Marketing

Authors: Dominique Turpin (International Institute for Management Development (IMD)); Joyce Miller (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Originally published in: 1998

Version: 18.03.2009

Length: 12 pages

Data source: Field research

Topics: Beer; Japan; Marketing; Industry analysis

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Compact case

Case

-

Reference no. IMD-5-0628

Subject category: Marketing

Authors: Rebecca Chung (International Institute for Management Development (IMD)); Dominique Turpin (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Originally published in: 2004

Version: 03.05.2004

Length: 2 pages

Data source: Published sources

Topics: Marketing; Emergence of new market segment

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Supporting video

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Reference no. IMD-5-0394-V

Subject category: Marketing

Authors: Dominique Turpin (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Published in: 1992

Length: 23 minutes

Data source: Field research

Topics: New products; Competitive strategy; Advertising

Notes: We recommend that you view the inspection copy before purchasing this video. File size 2.1GB. Click for more information.

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