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Case
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Reference no. IMD-5-0671
Subject category: Marketing
Authors: Adrian Ryans
Published by: Institute for Management Development (IMD)
Originally published in: 2004
Version: 23.03.2005
Length: 20 pages
Data source: Field research

Abstract

Research in Motion had successfully launched the innovative BlackBerry service in North America and was looking to accelerate the growth of the business in North America and globally. The company had been using a direct sales approach and was considering a move to using telecommunications carriers as the primary channel. A team of executives had been charged with recommending a strategy and implementation plan.
Location:
Industry:
Size:
Revenues USD220 million
Other setting(s):
September 2001

About

Abstract

Research in Motion had successfully launched the innovative BlackBerry service in North America and was looking to accelerate the growth of the business in North America and globally. The company had been using a direct sales approach and was considering a move to using telecommunications carriers as the primary channel. A team of executives had been charged with recommending a strategy and implementation plan.

Settings

Location:
Industry:
Size:
Revenues USD220 million
Other setting(s):
September 2001

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