Subject category:
Marketing
Published by:
International Institute for Management Development (IMD)
Version: 23.03.2005
Length: 20 pages
Data source: Field research
Abstract
Research in Motion had successfully launched the innovative BlackBerry service in North America and was looking to accelerate the growth of the business in North America and globally. The company had been using a direct sales approach and was considering a move to using telecommunications carriers as the primary channel. A team of executives had been charged with recommending a strategy and implementation plan.
Location:
Industry:
Size:
Revenues USD220 million
Other setting(s):
September 2001
Subject category:
Marketing
Published by:
International Institute for Management Development (IMD)
Version: 17.11.2004
Length: 14 pages
Data source: Field research
Spanish language
Subject category:
Marketing
Published by:
International Institute for Management Development (IMD)
Version: 11.06.2007
Length: 22 pages
Data source: Field research
About
Abstract
Research in Motion had successfully launched the innovative BlackBerry service in North America and was looking to accelerate the growth of the business in North America and globally. The company had been using a direct sales approach and was considering a move to using telecommunications carriers as the primary channel. A team of executives had been charged with recommending a strategy and implementation plan.
Settings
Location:
Industry:
Size:
Revenues USD220 million
Other setting(s):
September 2001
Related
Subject category:
Marketing
Published by:
International Institute for Management Development (IMD)
Version: 17.11.2004
Length: 14 pages
Data source: Field research
Subject category:
Marketing
Published by:
International Institute for Management Development (IMD)
Version: 11.06.2007
Length: 22 pages
Data source: Field research