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Prize winner
Case
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Reference no. M-0967-E
Subject category: Marketing
Authors: Erich A Joachimsthaler (University of California at Berkeley); P Taugbol (IESE Business School)
Published by: IESE Business School
Originally published in: 1994
Version: 04.1996
Length: 10 pages
Data source: Published sources
Topics: Marketing strategy; Industry environment; Food; Internationalisation; Brands; Marketing; Multinationals
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Abstract

This is the first of a two-case series, this case is based on the case research 'The Haagen-Dazs Story'. It describes in detail the European marketing strategy and in particular the competitive and industry environment the company was faced with between 1989 and 1993. It should be used in conjunction with the (B) case.

Time period

The events covered by this case took place in 1989-1993.

Geographical setting

Region:
Europe

Featured company

Haagen-Dazs
Industry:
Ice-cream
Teaching note
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Reference no. MT-0012-E
Subject category: Marketing
Authors: E Joachimsthaler (IESE Business School)
Published by: IESE Business School
Originally published in: 1994
Version: 17.07.1998
Length: 14 pages
View full details
Case
-
Reference no. M-0940-E
Subject category: Marketing
Authors: E Joachimsthaler (IESE Business School); P Taugbol (IESE Business School)
Published by: IESE Business School
Originally published in: 1993
Version: 02.1997
Length: 12 pages
Topics: Food; Internationalisation; Brands; Marketing; Multinationals
View full details
Case
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Reference no. M-0968-E
Subject category: Marketing
Authors: Erich A Joachimsthaler (University of California at Berkeley); Alfredo Barreto (IESE Business School); Esther Diez (IESE Business School); Francisco Vallejo (IESE Business School)
Published by: IESE Business School
Originally published in: 1994
Version: 04.1996
Length: 9 pages
Data source: Published sources
Topics: Marketing strategy; Industry environment; Food; Internationalisation; Brands; Multinationals
View full details
Technical note
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Reference no. MN-0294-E
Subject category: Marketing
Authors: E Joachimsthaler (IESE Business School)
Published by: IESE Business School
Published in: 1994
Length: 24 pages
Topics: Internationalisation; Brands; Marketing; Multinationals
View full details

About

Abstract

This is the first of a two-case series, this case is based on the case research 'The Haagen-Dazs Story'. It describes in detail the European marketing strategy and in particular the competitive and industry environment the company was faced with between 1989 and 1993. It should be used in conjunction with the (B) case.

Settings

Time period

The events covered by this case took place in 1989-1993.

Geographical setting

Region:
Europe

Featured company

Haagen-Dazs
Industry:
Ice-cream

Related

Teaching note
-
Reference no. MT-0012-E
Subject category: Marketing
Authors: E Joachimsthaler (IESE Business School)
Published by: IESE Business School
Originally published in: 1994
Version: 17.07.1998
Length: 14 pages
View full details
Case
-
Reference no. M-0940-E
Subject category: Marketing
Authors: E Joachimsthaler (IESE Business School); P Taugbol (IESE Business School)
Published by: IESE Business School
Originally published in: 1993
Version: 02.1997
Length: 12 pages
Topics: Food; Internationalisation; Brands; Marketing; Multinationals
View full details
Case
-
Reference no. M-0968-E
Subject category: Marketing
Authors: Erich A Joachimsthaler (University of California at Berkeley); Alfredo Barreto (IESE Business School); Esther Diez (IESE Business School); Francisco Vallejo (IESE Business School)
Published by: IESE Business School
Originally published in: 1994
Version: 04.1996
Length: 9 pages
Data source: Published sources
Topics: Marketing strategy; Industry environment; Food; Internationalisation; Brands; Multinationals
View full details
Technical note
-
Reference no. MN-0294-E
Subject category: Marketing
Authors: E Joachimsthaler (IESE Business School)
Published by: IESE Business School
Published in: 1994
Length: 24 pages
Topics: Internationalisation; Brands; Marketing; Multinationals
View full details
Awards, prizes & competitions
1998 - The Case Centre Awards - Category winner