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Management article
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Reference no. SMR3113
Authors: George S Yip
Published by: MIT Sloan School of Management
Published in: "MIT Sloan Management Review", 1989
Length: 15 pages

Abstract

This article gives a detailed framework for evaluating whether - and how - to globalise an individual firm''s corporate strategy. The author stresses the opportunities for gaining competitive advantage and provides examples of companies that have exploited globalisation drivers and strategy levers. He also discusses the relative merits of global and multidomestic strategies in various strategic situations.

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Abstract

This article gives a detailed framework for evaluating whether - and how - to globalise an individual firm''s corporate strategy. The author stresses the opportunities for gaining competitive advantage and provides examples of companies that have exploited globalisation drivers and strategy levers. He also discusses the relative merits of global and multidomestic strategies in various strategic situations.

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