Product details

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Abstract

This is a Portuguese version. The British Airways case study describes the process of transformation experienced by managers and employees during the privatisation period. More specifically it describes the 'old' and 'new' corporate culture. Quotations from managers are used throughout the case to illustrate the main learning points.
Location:
Size:
Large
Other setting(s):
1988-1990

About

Abstract

This is a Portuguese version. The British Airways case study describes the process of transformation experienced by managers and employees during the privatisation period. More specifically it describes the 'old' and 'new' corporate culture. Quotations from managers are used throughout the case to illustrate the main learning points.

Settings

Location:
Size:
Large
Other setting(s):
1988-1990

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