Product details

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Abstract

This is a Russian version. In 1994, the management of Lyckeby-Aloja Ltd in Latvia had to decide whether their new company should enter into the production of glucose syrup. The following key issues were to be addressed: joint venture in Eastern Europe; investment decisions; range of products; potential customers; competitive situation; sharing the responsibilities between the joint venture partners; general organisational set up; availability of the necessary technology; cost allocation; internal transfer prices; know how transfer; qualified sales staff to be recruited; and technical advice and laboratory services. The case study can also be discussed from an industrial marketing perspective. Other aspects in a broader sense would be enterprise, privatisation and restructuring.
Location:
Industry:
Size:
50 employees
Other setting(s):
1994-1995

About

Abstract

This is a Russian version. In 1994, the management of Lyckeby-Aloja Ltd in Latvia had to decide whether their new company should enter into the production of glucose syrup. The following key issues were to be addressed: joint venture in Eastern Europe; investment decisions; range of products; potential customers; competitive situation; sharing the responsibilities between the joint venture partners; general organisational set up; availability of the necessary technology; cost allocation; internal transfer prices; know how transfer; qualified sales staff to be recruited; and technical advice and laboratory services. The case study can also be discussed from an industrial marketing perspective. Other aspects in a broader sense would be enterprise, privatisation and restructuring.

Settings

Location:
Industry:
Size:
50 employees
Other setting(s):
1994-1995

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