The Body Shop International Plc 2001: An Introduction to Financial Modeling

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Case

Reference no. UVA-F-1349

Subject category: Finance, Accounting and Control

Authors: Bob Bruner (Darden School of Business, University of Virginia); Robert M Conroy (Darden School of Business, University of Virginia); John Vaccaro (University of Virginia); Susan Shank (GMAC Commercial Mortgage)

Published by: Darden Business Publishing

Originally published in: 2001

Version: 26 January 2017

Revision date: 10-Feb-2017

Length: 17 pages

Data source: Published sources

Topics: Corporate strategy; Financial analysis; Forecasting; Finance; Financial forecasting

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Abstract

In this case the student is cast into the role of adviser to Anita Roddick, the managing director of The Body Shop. The student must prepare a three-year forecast of the firm's income statement and balance sheet. The case is intended to provide a first-time introduction to percentage-of-sales forecasting and walks the student through the preparation of a simplified forecast, first using pencil and paper, then a spreadsheet program on the personal computer. The case emphasizes the importance of being able to talk plainly about one's financial forecast and the insights that are of use to the general manager.

Industry:

Retail