NCM Personal Computer Displays

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Case

Reference no. UVA-QA-0515

Subject category: Case Method and Specialist Management Disciplines

Authors: Phillip E Pfeifer (Darden School of Business, University of Virginia)

Published by: Darden Business Publishing

Originally published in: 1997

Version: 19 April 2013

Revision date: 9-May-2013

Length: 8 pages

Data source: Published sources

Topics: Cost analysis; Data regression; Regression analysis; Quantitative analysis

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Abstract

Prior planning prevents poor performance is the moral of this case about predicting bid prices on new personal computer display models based only on past vendors' bids. Students gain respect for a set of 71 data points that might be used to explore the relationships between bid price per unit and the specifications and quantities of previous displays. The case illustrates the importance of understanding the available data and circumstances surrounding its collection before using regression analysis to summarize relationships.

Industry:

Technology