Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 14 pages
Data source: Published sources
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https://casecent.re/p/63042
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Abstract
By the end of September 2004, the subscriber base of AOL (America Online Inc), the world''s largest Internet access provider, had reduced from 26 million to 22.7 million. AOL began to lose the industry leadership to Yahoo!, MSN and Google; its ad revenue for the second quarter of 2004 was $221 million against Yahoo''s $467 million. This case, while highlighting the troubles faced by AOL, offers the scope to discuss the potential of the new ad model introduced by the company to boost revenues.
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Abstract
By the end of September 2004, the subscriber base of AOL (America Online Inc), the world''s largest Internet access provider, had reduced from 26 million to 22.7 million. AOL began to lose the industry leadership to Yahoo!, MSN and Google; its ad revenue for the second quarter of 2004 was $221 million against Yahoo''s $467 million. This case, while highlighting the troubles faced by AOL, offers the scope to discuss the potential of the new ad model introduced by the company to boost revenues.