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Abstract

Retailing in China, which has traditionally been fragmented with large numbers of local players, is poised to consolidate and give rise to large regional players, who eventually might transform into global players. By the end of 2004, China was the third largest retail market in the world with 300 foreign retailers and 100 local retailers that accounted for 8% of the country''s retailing industry. The case study, while providing a landscape of the retail industry in China, offers scope to study the growth avenues offered by China to domestic as well as foreign retailers.
Location:
Industry:
Other setting(s):
2005

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Abstract

Retailing in China, which has traditionally been fragmented with large numbers of local players, is poised to consolidate and give rise to large regional players, who eventually might transform into global players. By the end of 2004, China was the third largest retail market in the world with 300 foreign retailers and 100 local retailers that accounted for 8% of the country''s retailing industry. The case study, while providing a landscape of the retail industry in China, offers scope to study the growth avenues offered by China to domestic as well as foreign retailers.

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Location:
Industry:
Other setting(s):
2005

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