Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 8 pages
Data source: Published sources
Topics:
Cisco Systems Inc; Router technology; Diversification through acquisitions; Nortel; Lucent Technologies; CDDI ( Copper Distributed Data Interface) and FDDI (Fibre Distributed Data Interface); Reliable distribution networks; Niche marketers; Network of networks; Advanced technologies; e-Commerce
Share a link:
https://casecent.re/p/63046
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
In 2004, Cisco, the world leader in Internet networking technology, reported annual revenue of $22 billion, a 17% rise over the previous year. The growth was considered much less compared to its 80% growth in the previous decade. Analysts believe that in a market crowded with specialists, Cisco would have to leverage on its brand and acquisitions to maintain its leadership in the industry with a growth rate of 15% for the next decade. The case study offers the scope to analyse the competitive strategies of Cisco to maintain its leadership in the years to come.
About
Abstract
In 2004, Cisco, the world leader in Internet networking technology, reported annual revenue of $22 billion, a 17% rise over the previous year. The growth was considered much less compared to its 80% growth in the previous decade. Analysts believe that in a market crowded with specialists, Cisco would have to leverage on its brand and acquisitions to maintain its leadership in the industry with a growth rate of 15% for the next decade. The case study offers the scope to analyse the competitive strategies of Cisco to maintain its leadership in the years to come.