Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 5 pages
Data source: Published sources
Share a link:
https://casecent.re/p/63047
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Abstract
Craigslist.org founded in 1995 as a free on-line classifieds site serving the Bay Area, has become a treasure trove of job postings, personal ads and other on-line information, attracting one billion page views per month. The success of the site is largely attributable to its Chairman, Craig Newmark''s vision of the Internet based on traditional nerd values and the distinct brand identity he was able to create for the site. The case helps to discuss how a simple ordinary looking site with its ease of use has disrupted the traditional classified advertising industry.
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Abstract
Craigslist.org founded in 1995 as a free on-line classifieds site serving the Bay Area, has become a treasure trove of job postings, personal ads and other on-line information, attracting one billion page views per month. The success of the site is largely attributable to its Chairman, Craig Newmark''s vision of the Internet based on traditional nerd values and the distinct brand identity he was able to create for the site. The case helps to discuss how a simple ordinary looking site with its ease of use has disrupted the traditional classified advertising industry.