Product details

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Abstract

Sara Lee is a global manufacturer and marketer of high-quality, high-profile branded consumer products. But the company had been recording flat growth since the early 1990s. Continuous restructuring to revive its fortunes had failed. In February 2005, its new CEO (Chief Executive Officer) Brenda Barnes announced a major restructuring strategy. This case gives insights into the diversification strategies of Sara Lee, shifting consumer preference towards low price and low calorie foods, and increasing the trend of private label brands. This case offers scope for discussion on the reasons for Sara Lee''s flat growth, failure of previous restructurings, the pros and cons of the new plan and the future challenges.
Location:
Industry:
Size:
USD19,566 million (2004 revenues)
Other setting(s):
1997-2005

About

Abstract

Sara Lee is a global manufacturer and marketer of high-quality, high-profile branded consumer products. But the company had been recording flat growth since the early 1990s. Continuous restructuring to revive its fortunes had failed. In February 2005, its new CEO (Chief Executive Officer) Brenda Barnes announced a major restructuring strategy. This case gives insights into the diversification strategies of Sara Lee, shifting consumer preference towards low price and low calorie foods, and increasing the trend of private label brands. This case offers scope for discussion on the reasons for Sara Lee''s flat growth, failure of previous restructurings, the pros and cons of the new plan and the future challenges.

Settings

Location:
Industry:
Size:
USD19,566 million (2004 revenues)
Other setting(s):
1997-2005

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