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Abstract

Toyota has always strived to be a cost and quality leader. In 2005, Toyota''s new cost-cutting initiative comes from China and its ?China Price? has become its new benchmark to cut the cost of its auto components further. For this, Toyota has planned certain cost-cutting strategies that are likely to come across certain hindrances. This case study, while highlighting Toyota''s cost management strategies since its inception, offers scope to discuss its attempt to establish itself as an industry cost leader with the price of auto parts in China as its new yardstick.
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2005

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Abstract

Toyota has always strived to be a cost and quality leader. In 2005, Toyota''s new cost-cutting initiative comes from China and its ?China Price? has become its new benchmark to cut the cost of its auto components further. For this, Toyota has planned certain cost-cutting strategies that are likely to come across certain hindrances. This case study, while highlighting Toyota''s cost management strategies since its inception, offers scope to discuss its attempt to establish itself as an industry cost leader with the price of auto parts in China as its new yardstick.

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Location:
Industry:
Other setting(s):
2005

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