Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 11 pages
Data source: Published sources
Topics:
Vonage; Voice over Internet Protocol (VoIP); Diversification; AT&T; Comcast; Cable Vision; US telecom industry; Skype; Net2Phone and Delta Three; Business and revenue model; Cable and telecom giants; Telecom and Internet infrastructure; Verizon; Internet phone industry; Wi-Fi (wireless fidelity) technology
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https://casecent.re/p/63070
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Abstract
US-based Vonage is the pioneer in the voice over internet protocol (VOIP) telephone services. Through innovative services and promotion, it emerged as the leading player in the industry. But the increasing popularity of Internet services brought major telecom, cable, and Internet companies into the VOIP market, creating future growth challenges for Vonage. This case provides insights into the VOIP technology, industry trends and the competitive strategies of various players in the fast expanding VOIP market. It also offers scope to discuss the future trends in the VOIP industry, challenges for Vonage to retain its leading position, and the possible ways for tackling those challenges.
Location:
Industry:
Size:
USD36 million (2004 revenues)
Other setting(s):
2000-2005
About
Abstract
US-based Vonage is the pioneer in the voice over internet protocol (VOIP) telephone services. Through innovative services and promotion, it emerged as the leading player in the industry. But the increasing popularity of Internet services brought major telecom, cable, and Internet companies into the VOIP market, creating future growth challenges for Vonage. This case provides insights into the VOIP technology, industry trends and the competitive strategies of various players in the fast expanding VOIP market. It also offers scope to discuss the future trends in the VOIP industry, challenges for Vonage to retain its leading position, and the possible ways for tackling those challenges.
Settings
Location:
Industry:
Size:
USD36 million (2004 revenues)
Other setting(s):
2000-2005