Leadership at TDC Sunrise: 'Always a Smile' or 'Communication Is Life'?

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Supporting video

Reference no. IMD-4-0278-V

Subject category: Human Resource Management / Organisational Behaviour

Authors: Preston C Bottger (International Institute for Management Development (IMD)); George Raedler (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Published in: 2004

Length: 26 minutes

Data source: Field research

Topics: Leadership; Managerial effectiveness; Impact; Tensions; Motivation; Deregulation; Mergers & acquisitions (M&A); Transparency; Turnaround

Notes: We recommend that you view the preview copy before purchasing this video. File size 1.79GB. Click for more information.

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Abstract

This video is to accompany the case. The video shows top executives of TDC explaining the strategy of the company, followed by the decision to invest in Switzerland. The last part of the video, circa 11 minutes, features Kim Frimer, the main character in the case looking at how to get people focused, how to get the work done and his personal list of do's and dont's

Location:

Switzerland, Europe

Industry:

Telecommunications equipment

Size:

Less than 25,000 employees

Other setting(s):

1998-2003