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Case
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Reference no. 305-203-1
Published by: INSEAD
Originally published in: 2005
Version: 05.2005
Length: 16 pages
Data source: Published sources

Abstract

By 2004, Wal-Mart, the world's largest company operated discount stores, neighbourhood stores, hypermarkets (Wal-Mart Supercenters) and membership warehouses (Sam's Club). In the 1990s Wal-Mart started to expand abroad. It entered China in 1996, Korea in 1997, and Japan in 2002. In China, Wal-Mart operated and aggressively expanded its retail business in partnerships, joint venture partners and suppliers. In Japan in 2002, Wal-Mart invested in Seiyu, a prominent Japanese retailing chain. In Asia, Wal-Mart is engaged in tough competition with other global and domestic retailers. The case aims to show: (1) competitive strategy in Asia; (2) adaptability of a business model to international environments; (3) globalisation of retailing; (4) entry strategies; and (5) competing in China. The case can be used in conjunction with: 'Mass Retailing in Asia' (305-062-1 and 305-063-1) and 'Carrefour in Asia' (305-060-1).
Industry:
Size:
USD250 billion
Other setting(s):
1996-2004

About

Abstract

By 2004, Wal-Mart, the world's largest company operated discount stores, neighbourhood stores, hypermarkets (Wal-Mart Supercenters) and membership warehouses (Sam's Club). In the 1990s Wal-Mart started to expand abroad. It entered China in 1996, Korea in 1997, and Japan in 2002. In China, Wal-Mart operated and aggressively expanded its retail business in partnerships, joint venture partners and suppliers. In Japan in 2002, Wal-Mart invested in Seiyu, a prominent Japanese retailing chain. In Asia, Wal-Mart is engaged in tough competition with other global and domestic retailers. The case aims to show: (1) competitive strategy in Asia; (2) adaptability of a business model to international environments; (3) globalisation of retailing; (4) entry strategies; and (5) competing in China. The case can be used in conjunction with: 'Mass Retailing in Asia' (305-062-1 and 305-063-1) and 'Carrefour in Asia' (305-060-1).

Settings

Industry:
Size:
USD250 billion
Other setting(s):
1996-2004

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