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Native Bulgarian Kalin Pentchev, a recent college graduate with limited business experience, launches a New Jersey-based cheese import business called Malincho. Operating with extremely limited resources, Kalin overcomes multiple obstacles as he grows his business to offer a more diverse product line with Internet ordering capabilities. As Malincho rapidly expands and the need for short-term capital becomes imminent, the founder struggles to figure out how to finance his venture, and considers changing his business model. The case provides good insight into the personal qualities necessary to launch a new business venture, as well as numerous examples of creative resource marshalling. The founder experiences multiple setbacks as he attempts to launch his company, exhibiting resilience and determination as he creatively solves problems. Although the company has shown early signs of success, Kalin is confronted with critical decisions that will determine the venture''s long-term viability. A video ''117-V03A-U'' is available to accompany this case.