Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 09.06.2005
Length: 25 pages
Data source: Field research
Share a link:
https://casecent.re/p/63235
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
The case presents the situation of Salomon SA, a world leader in ski bindings, ski boots and nordic ski shoes, in November 1987, when important decisions are needed regarding their entry into the alpine ski market. The central issue is the development of an action plan for the successful introduction of this innovative ski in 1991. The case also provides ample opportunity to discuss the role of the manager-entrepreneur, Georges Salomon, in the development of new products. There are two videos available to accompany this case: Salomon I (IMD-3-0575-VI) and Salomon II (IMD-3-0575-V2).
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Length: 14 minutes
Data source: Field research
Notes: File size 1.30GB. Click for more information.
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Length: 8 minutes
Data source: Field research
Notes: We recommend that you view the educator preview copy before purchasing this video File size 540.1MB. Click for more information.
About
Abstract
The case presents the situation of Salomon SA, a world leader in ski bindings, ski boots and nordic ski shoes, in November 1987, when important decisions are needed regarding their entry into the alpine ski market. The central issue is the development of an action plan for the successful introduction of this innovative ski in 1991. The case also provides ample opportunity to discuss the role of the manager-entrepreneur, Georges Salomon, in the development of new products. There are two videos available to accompany this case: Salomon I (IMD-3-0575-VI) and Salomon II (IMD-3-0575-V2).
Settings
Related
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Length: 14 minutes
Data source: Field research
Notes: File size 1.30GB. Click for more information.
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Length: 8 minutes
Data source: Field research
Notes: We recommend that you view the educator preview copy before purchasing this video File size 540.1MB. Click for more information.