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Case
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Reference no. IMD-3-0575
Authors: Francis Bidault
Published by: Institute for Management Development (IMD)
Originally published in: 1994
Version: 09.06.2005
Length: 25 pages
Data source: Field research

Abstract

The case presents the situation of Salomon SA, a world leader in ski bindings, ski boots and nordic ski shoes, in November 1987, when important decisions are needed regarding their entry into the alpine ski market. The central issue is the development of an action plan for the successful introduction of this innovative ski in 1991. The case also provides ample opportunity to discuss the role of the manager-entrepreneur, Georges Salomon, in the development of new products. There are two videos available to accompany this case: Salomon I (IMD-3-0575-VI) and Salomon II (IMD-3-0575-V2).
Location:
Industry:
Size:
USD500 million
Other setting(s):
1988-1991

About

Abstract

The case presents the situation of Salomon SA, a world leader in ski bindings, ski boots and nordic ski shoes, in November 1987, when important decisions are needed regarding their entry into the alpine ski market. The central issue is the development of an action plan for the successful introduction of this innovative ski in 1991. The case also provides ample opportunity to discuss the role of the manager-entrepreneur, Georges Salomon, in the development of new products. There are two videos available to accompany this case: Salomon I (IMD-3-0575-VI) and Salomon II (IMD-3-0575-V2).

Settings

Location:
Industry:
Size:
USD500 million
Other setting(s):
1988-1991

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